What is Primordial Radio?

Primordial Radio is a product of failure. We failed trying to fit the square peg of rock and metal into the round hole of the traditional radio model. We failed to convince centralised advertising agencies the rock and metal community were worth their attention. We failed by looking to established media to create and sustain the service we wanted. We failed by believing in organisations where the only important thing is the bottom line. We failed by giving our passion, time, and commitment to brands that valued product over people. Most importantly we failed by not believing in ourselves.

Well, fuck that, we may know defeat but are not defeated and know exactly what we want and how to get it.

Primordial Radio is owned, built, shaped, and operated by its community resulting in a service free from regulation and reflective of a true rock and metal environment. The needs of the rock and metal community is central to everything we do and the sole motivation behind our actions.

Primordial Radio is a service combining the intimacy and personality of radio with the freedom, control, and choice of digital streaming. As we evolve you will control the music surrounding the emotion, opinion, and personality of the station, giving a simultaneous unique and shared experience.

Our bottom line is community, If we give the UK rock and metal community what they ask for and something they value the traditional bottom line will look after itself. The community comes for the music and stays for the people.

Primordial Radio is fiercely independent but not alone.


FAQ That

As we’ve just started nobody has asked us any questions so, in effect, all questions have a 0% frequency. We’ll answer your questions personally until we get a list of frequent questions and then we’ll populate this page.

In the meantime let’s make an ass of u and me.

How do I get in touch?

Head to our official contact page or if you can’t be arsed get in touch with Moose [email protected] or 07761 960 161.

What do I do if I am worried about something?

Am I Alone in the Universe?

Absolutely not. We are here and if we can help, we will. If you don’t want to talk to us then talk to your family. If you don’t want to talk to your family then talk to a friend. If you don’t want to talk to a friend then talk to people who want to help. A good place to start is The Samaritans

What do I get for my membership?

A sense of belonging and community. You get us and everything we create first. You’ll also get 10% discount on all our merchandise and events.

Why would I support Primordial Radio?

Because you think it’s a good idea that will break the existing model and work for the benefit and good of the community.

What do you think was in that danish?

We think it was cheese.

Do you take anything seriously?

Just because we make light of things doesn’t mean we take things lightly. We use humour to try and rationalise and process a pretty fucked-up world. We take Primordial Radio very seriously.

What’s with all the in-jokes?

Chap.

What are Primordial Radio’s rules of engagement?

  • 1) Don’t be a dick
  • 2) Do the right thing
  • 3) When in doubt refer to Rule #1

Meet Our Friends