TikTok has become a major battleground for musicians, but is it the right place for metal bands? With ongoing debates about its potential ban in the USA, Dews and Moose look into the platform’s value for artists in the heavy music scene.
They ask whether TikTok is truly worth the time and effort or if bands would be better off investing in platforms like Spotify, YouTube or Patreon instead. The episode explores how TikTok’s algorithm-driven virality can skyrocket an artist’s reach but also presents challenges in maintaining authenticity and longevity.
They reflect on the ever-changing landscape of the music industry, where social media influencers now hold more power than traditional gatekeepers and how in the age of rage-bait and controversy-driven content, TikTok has shifted how metal fans discover new bands, breaking down industry barriers but also creating new pressures for artists. Alongside the digital age debate, the guys pay tribute to Whitesnake and Thin Lizzy legend John Sykes and spotlight new music from As December Falls. They also take a nostalgic turn, marking the 25th anniversary of classic albums, including Linkin Park’s Hybrid Theory.
Episode Breakdown
- Why should bands use TikTok?
- Is it worth their time or are Spotify or Patreon better Options?
- The role of Facebook, Instagram, Twitter (X) and YouTube
- Why Influencers are becoming the new tastemakers in music
- Paying tribute to Whitesnake & Thin Lizzy guitarist John Sykes
- Taking a look at albums celebrating their 25th anniversary this year
Join Primordial Radio Today
Primordial Premium offers daily shows hosted by a diverse group of presenters, an ad-free listening experience, a wide-ranging playlist, exclusive content from bands, savings on merchandise, and the opportunity to join a vibrant community.
We may earn an affiliate commission when you buy through links on our site. This helps support the station. For our full list of affiliates, head here.