Is Sleep Token’s meteoric rise genuine or were they manufactured by the industry?

With sold-out arenas, billions of streams, and a dedicated cult following, Sleep Token has become one of the most talked-about bands in modern metal. But some, including Cradle of Filth’s Dani Filth, believe their success was carefully orchestrated by the industry, following the success of Ghost.

So, are Sleep Token the real deal, or is their mysterious image just a brilliant marketing strategy? In this video, Dews and Moose dive into the origins of Sleep Token, their explosive growth, and whether or not their success was organic or pushed by the industry. The guys look at their early years, their minimal press presence, and how their viral hit The Summoning skyrocketed them into the mainstream.

They also compare them to other bands that the industry heavily backed but failed to take off, like King 810 and Lonely the Brave. Did the industry hop on the Sleep Token train late, or was this all part of the plan?

Moose and Dews explore the dynamics of industry hype in music, discussing the double-edged nature of hype, the importance of organic reach, and the authenticity of music.

• Sleep Token has accumulated over 100M YouTube streams in the last 2 years.
• The Summoning alone has over 30M streams on YouTube, and over 200M on Spotify!
• They have over 1 billion Spotify streams in total.

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