Spotify has introduced the MARROW playlist, accompanied by a unique promotional video (see below) designed to underscore the enduring relevance and dynamism of rock music.

The campaign features a trailer video conceptualized as a parody of true-crime documentaries. In the video, artists KennyHoopla, Destroy Boys, and the Beaches find themselves under investigation by a pair of detectives probing the hypothetical demise of rock music. Throughout the interrogation, each artist steadfastly maintains the genre’s vibrancy and continued influence.

Rock Music Surges In Popularity

Supporting the promotional narrative, Spotify has released data indicating a substantial rise in interest for rock music among its users. The streaming service reports a near 600% surge in searches for terms such as “rock music,” “alt/rock,” and “rock band,” alongside increased interest in specific subgenres like alternative metal, post-grunge, and indie rock.

Primordial General Mayhem

Primordial Radio is hugely excited to announce that the unique and ever-evolving London 2-piece BOB VYLAN is set to headline the main event of the Primordial General Mayhem on Saturday 27^th April 2024, with four-piece, loud, unapologetic, rock outfit from Nottingham, AS DECEMBER FALLS confirmed as main support.

Also confirmed across the weekend is BLACKGOLD, SAINT AGNES, CALVA LOUISE, NORTH ATLAS, THE TREATMENT, THE BARSTOOL PREACHERS, JAMES & THE COLD GUN and FURY.

This uptick in curiosity is not limited to classic acts but extends to a broad spectrum of artists, ranging from up-and-comers like Jack Kays, julie, and Teen Jesus and the Jean Teasers to established icons such as Mother Mother, Deftones, and Arctic Monkeys. According to Spotify, this resurgence is particularly pronounced among Gen Z listeners, suggesting a generational bridging effect.

The MARROW playlist itself is a curated selection reflecting the genre’s current landscape, featuring a diverse array of artists and bands. Noteworthy among its tracks is the new single “Plucked” by Destroy Boys, alongside contributions from a wide range of performers including Bring Me the Horizon, twenty one pilots, 100 gecs, Måneskin, Paramore, and many others. The playlist exemplifies the genre’s versatility and its ability to evolve, incorporating elements that appeal to a broad audience.

Listeners can view the trailer and listen to the playlist below.

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