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Primordial Radio Announces Partnership With Surprise You’re Dead Music

Published / Wed 16 Jun 2021

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Surprise Your Dead and Primordial Radio promo

PRIMORDIAL RADIO is very proud to announce it has partnered with Surprise You’re Dead Music.

Set up in 2015 by Director Ian Shaw for his love of Rock, Metal, Punk, Hardcore, and every genre in between, Surprise You’re Dead Music is an alternative independent promotions company.

Surprise You’re Dead Music helps promotes live music across the Midlands from Birmingham to Coventry, Worcester to Stafford.
The impressive list of venues includes The Rainbow (RIP), Slade Rooms, O2 Institute, O2 Academy, Sunflower Lounge, The Flapper, Mama Rouxs, Hare & Hounds, Actress & Bishop, Red Rum, Marrs Bar, Castle & Falcon, Muthers.
Not only that, but they also supply reps and are involved in Marketing and PR for national promotions companies working all over the UK.

Surprise You’re Dead Music has worked with artists including Frank Carter & The Rattlesnakes, Testament, Northlane, Thy Art Is Murder, Static-X and many more.

Primordial Radio’s Music Director Pete Bailey –

“After over a year of the live music industry suffering from the effects of the Covid-19 pandemic with no live shows, it’s been made clear just how important events are, for both fans and the industry.
We couldn’t be more excited to be working with Ian and Surprise You’re Dead Music, his wealth of experience in the live sector speaks for itself. We’ve already started on plans for 2022 and look forward to making our events bigger, better and the best in town for Rock & Metal fans across the UK.”

Ian Shaw:

“Having seen the station grow from strength to strength, and the real sense of community it has amongst its fans, which is very much like how Surprise You’re Dead has grown in the alternative community, it was certainly a no-brainer to join the team. Radio can be an integral part of an artist’s growth, so to be bringing live events and radio together is a perfect match. The potential is limitless, and I’m excited to be working on this project with the team at Primordial Radio to bring some amazing events across the UK”

Primordial Radio’s next scheduled event is Saturday 18th September at the Lincolnshire Showground for the AGM featuring headliners Skindred, very special guests Terrorvision and support from Borders, Hands Off Gretel and Carry The Crown.

Ian was a special guest on the Primordial Radio Podcast on 16th June, watch back here.


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