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NIK NOCTURNAL – “I See Lots Of Bands Trying To Manufacture Virality”

Published / Mon 1 Aug 2022

Photo: Nik Nocturnal

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YouTube extraordinaire Nik Nocturnal recently spoke to Pete Bailey from Primordial Radio about the explosion of his channel, reaction videos, TikTok, Lorna Shore, his Trap Metal project NIK NXK and more.

Watch below:

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In the conversation Nik States:

You won’t be a better Lorna Shore than Lorna Shore or a better Architects than Architects no matter how many times you use the Doomsday riff. 

I see a lot of bands trying to manufacture virality but also I feel like the metal scene isn’t as in tune with social media, marketing and virality yet, some of them are but there’s some bands that kick ass and are really good at marketing.

I give big props always to I Prevail and Our Last Night, they’re geniuses when it comes to marketing and virality, better than most YouTubers but most bands do not understand this stuff because this is not being a musician, this is being a content creator.

Since launching his YouTube channel in 2014, Nik Nocturnal has worked tirelessly on content, bringing his idiosyncratic and passionate take on metal to everything that he does, making it clear that the music matters to him – and his irreverent sense of humour does not hurt.

NIK NXK (Nik Nocturnal’s trap metal moniker) recently released the controversial “INDUSTRY” – a track that takes aim at the exploitative practices of the music business.

Nik comments:

INDUSTRY isn’t directed at anyone specific. It’s just the long-told tale of artists getting absolutely destroyed by parts of the music industry – that make them give up any unique talent and potential they have to live their dream – in exchange for broken promises that further grow the power the industry has on artists.

Watch Below:

NIK NXK – “INDUSTRY” lyrics

Fuck the industry, I don’t wanna be
Just another name lost in a spreadsheet
Fuck the industry, double back on me
Once you see it you’ll believe you won’t disagree

Fuck the industry, I don’t wanna be
Just another name lost in a spreadsheet
Fuck the industry, double back on me
Once you see it you’ll believe you won’t disagree

Sign a deal with the devil just to get on their level
Offering blood sweat and tears in exchange for wasted years
Taking all that you’ve worked for and you want to create
Making money from music you cannot relate

Faking virality is a formality fucked up mentality far from reality
Name of the game is unoriginality upload a TikTok to score a fatality
I CAN’T DO THIS…
ANYMORE

Fuck the industry, I don’t wanna be
Just another name lost in a spreadsheet
Fuck the industry, double back on me
Once you see it you’ll believe it live in misery

You won’t disagree
Double back on me
FUCK THE INDUSTRY
LIVE IN MISERY

FUCK THE INDUSTRY
LIVE IN MISERY
FUCK THE INDUSTRY
LIVE IN MISERY


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