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Mascot Records: 20% Store Discount For Primordial Listeners!

Published / Tue 23 Apr 2024

Mascot Records: 20% Store Discount For Primordial Listeners!

Photo: Mascot Records: 20% Store Discount For Primordial Listeners!  /  Credit: Mascot Records

Primordial Radio is hugely excited to announce our PGM main stage sponsor Mascot Records is giving a huge exclusive 20% discount on their webstore to Primordial listeners.

Mascot Label Group is a 100% independently owned and operated record company that is a market leader in the worlds of Rock, Metal and Blues. Originally founded in 1989 in The Netherlands, MLG now operates company offices in New York City, London, Cologne, Paris, Milan, Stockholm, alongside the corporate headquarters in Rotterdam.

Current artists on their roster include the likes of: Black Stone Cherry, Defects, Volbeat, P.O.D, Calva Louise, Oxymorrons and many more.

Simply use the code PRIMORDIAL20 here for a 20% discount on everything from Vinyls to CD’s, Blu-rays and more. Valid from April 19th – May 10th, 2024.

Mascot Records Stage

Scheduled for April 26th & 27th at KK’s Steel Mill in Wolverhampton, UK, the Primordial General Mayhem is the ultimate gathering for the rock and metal community.

Set to headline the Mascot Records Stage on Saturday 27th April 2024, is the unique and ever-evolving London 2-piece BOB VYLAN with four-piece, loud, unapologetic, rock outfit from Nottingham, AS DECEMBER FALLS confirmed as main support.


Headlining Friday 26th April is the dynamic and hard-hitting five-piece retro-rockers THE TREATMENT.

Fresh from their massively successful tour with Buckcherry, they are set to deliver an electrifying performance with one of their biggest-ever headline shows to date. Joining them are the Brighton-based punk-rock aficionados THE BAR STOOL PREACHERS, making their PGM debut with their uniquely infectious sound.

Adding to the lineup are the energetic South Wales rockers JAMES & THE COLD GUN, who have garnered acclaim for their recent tours with previous PGM headliners Those Damn Crows and Florence Black. Also, not to be missed is the return of the electrifying hard rock sensations FURY, who made a remarkable impression last year by drawing an overwhelming crowd to the festival’s smaller stage.

Get Tickets

– The Primordial General Mayhem 2024
– Friday 26th and Saturday 27th April
– KK’s Steel Mill: Wolverhampton, UK

Tickets on sale now.

Speaking about the partnership, UK Label Manager of Mascot Records Steve Marsh says:

Mascot Records is excited to partner with Primordial Radio for the 2024 PGM. We love the passion and forward-thinking approach that the station and its listeners have. There is a real community spirit and connection between them. When they champion a new artist, you feel that ripple through to the audience and we know how much of an injection that can give a band. Whether it be unearthing an exciting new band or championing the torchbearers and legends, Primordial are integral to the world of heavy music and we’re thrilled to collaborate with them. It’s another amazing line-up and we can’t wait to see you down there, enjoying it with you.

Content Director at Primordial Radio, Pete Bailey adds:

We couldn’t be more excited to be partnering with Mascot Records for the PGM 2024. They have long been a bright light in the world of guitar music, working night and day to not only find the best new artists, but also nurture them properly and focus on the development of their acts over the long term. Whether it’s the continuing success of Black Stone Cherry, the unstoppable rise of Volbeat or pushing forward new bands like Defects who played the PGM in 2022. Mascot Records are at the forefront of new music in the rock and metal community and so it’s an honour to have them on board for the PGM as we celebrate music and community.

Following the resounding success of the sold-out 2023 edition, the Primordial General Mayhem has solidified its reputation as the paramount gathering for both dedicated Primordial Members and rock and metal fans alike. Combining the power of music and community, the event has previously hosted the likes of Skindred, Those Damn Crows, Devin Townsend and many more over the past five years with Knotfest describing it as a “Grand Spectacle of Rock Fury”.

Weekend & Day Tickets are on sale now at –

Grab a 30-day free Primordial Membership to get 10% off.
You need to be signed in order to access the discounted tickets on the page.

We may earn an affiliate commission when you buy through links on our site. This helps support the station. For our full list of affiliates, head here.

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