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Primordial Radio and Vodafone and agree a world first for radio in the UK

Published / Fri 7 Sep 2018

Primordial Radio and Vodafone and agree a world first for radio in the UK

The evolution of Primordial Radio continues, joining forces with the UK’s premier mobile telecommunications provider, Vodafone, becoming the UK’s only premium Rock and Metal station on the Vodafone Music Pass programme.

The Vodafone Music Pass gives Primordial Radio members unrivalled access, anywhere they have mobile signal, through endless data streaming when streaming the station.

Some say that you can’t put a price on peace of mind, but for only £5 per month, Vodafone give their customers endless music streaming, meaning for Primordial Radio Members, their mobile data costs are capped.

Vodafone Passes and Primordial Radio

This partnership is the latest in a line of great achievements for what is still a start up business, with Primordial Radio, the  internet based Rock and Metal station, celebrating its first birthday on 30th September.

The Primordial strategy of focusing on its members continues to pay dividends. By only doing what we believe will benefit our community, it means we have the ability to make truly great things happen, which Vodafone have recognised and are keen to be involved with.

How people listen to music has changed, unrecognisable from 10, or even 5 years ago. By being at the forefront of digital, premium, ad free broadcasting we have a forward thinking, digital savvy community that will drive the new norm in radio. They can do this safe in the knowledge that Vodafone has their music streaming needs covered.

With other world firsts such as ‘The Flight of Dickarus’ where Moose broadcast his breakfast show from an altitude of 35000ft on flight WS22 from Vancouver to Gatwick, being the first radio station to partner with Vodafone is just another example of Primordial Radio leading the charge into the new world of digital entertainment.

Hugh Evans, CEO, Primordial Radio
“You look at brands like Spotify, Amazon Music, Apple Music and Deezer, it is absolutely fantastic that they are now up there, side by side with Primordial Radio, they must be so proud to have made it to this level”

“In all seriousness, it’s cool to be first but most importantly it offers our community options. Our members are fiercely loyal and have a voracious appetite for rock and metal which means they listen for long periods of time so having unlimited access is a biggie.

“The first and only question we ask before acting is ‘Will this benefit our members?’ and this offers real tangible value to our community. It was a no brainer, really”

Want to know more about Vodafone Passes and how you can get Primordial Radio included in your data allowance ?

Click here to find out more

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