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Songbox Joins as Official Sponsor for Primordial General Mayhem 2024

Published / Mon 8 Apr 2024

Songbox Joins as Official Sponsor for Primordial General Mayhem 2024

Photo: Songbox Joins as Official Sponsor for Primordial General Mayhem 2024  /  Credit: Songbox

Primordial Radio is excited to announce Songbox, the cutting-edge music-sharing service co-founded by legendary singer-songwriter Bryan Adams, as an official sponsor for the much-anticipated Primordial General Mayhem 2024 Festival.

Scheduled for April 26th & 27th at KK’s Steel Mill in Wolverhampton, UK, the Primordial General Mayhem is the ultimate gathering for the rock and metal community.

Songbox: The Smart Way To Share Music Privately

Sharing music with important individuals before its release has become increasingly crucial for artists, record labels, and media. The significance of safeguarding such sensitive information is the reason why Songbox has rapidly emerged as a frontrunner in the music-sharing industry. It provides essential features such as real-time file monitoring, top-notch audio and video sharing, and advanced security measures. These tools are indispensable for artists of all calibres, ranging from globally renowned figures to up-and-coming talents, guaranteeing the secure and efficient sharing of their creative endeavours.

Renowned multi-platinum singer-songwriter Bryan Adams, known for hits like “Summer of ‘69,” has become a co-founder of the tech startup Songbox. Adams expressed his enthusiasm for Songbox, highlighting its ability to securely share music in development without relying on MP3 files or physical copies.

Bryan Adams states: “Songbox allows me to share new music that I’m working on in a way that I couldn’t before. I don’t need to send out MP3’s or physical products, so it keeps my ideas and early versions safe and secure until I’m ready to officially release the songs.”

Michael Coll, the founder of Songbox, praised Adams for his immediate contribution to the platform’s feature ideas and design, noting the invaluable insights and experience the artist brought to the project.

“Almost immediately after signing up, Bryan was contributing feature ideas and design suggestions. His insight and experience for something like this has been invaluable,”

Originating from Scotland, Songbox has rapidly grown, hosting over 50,000 tracks and achieving more than 3 million streams. The platform caters to a wide range of users, from globally recognized artists to independent creators and record labels. Songbox enables users to monitor the delivery, listening status, and play duration of shared files. It also supports the sharing of music videos, adding another dimension to its capabilities.

The team behind Songbox includes Bryan Adams, Michael Coll—who brings a background in music and software development—and Co-founder Ciaran O’Toole, known for his experience in leading innovative music startups. The platform has evolved to allow creators to share not only audio but also music videos, photos, cover artwork, and lyrics, facilitating collaboration and pitches to industry professionals.

Content Director of Primordial Radio, Pete Bailey states:

“With experience on both ends of the spectrum in terms of sharing music privately before its official release, I can confidently say that Songbox fills a crucial gap. Having a cluttered inbox filled with various links, some requiring access requests, is not only inefficient but also outdated. Songbox allows me to conveniently listen to all upcoming releases in one centralized platform, eliminating the need to sift through my inbox or deal with expired links.

Gone are the days of sending CDs for private sharing in the music industry, especially since most PCs and laptops no longer even have CD drives. The demand for a secure method of sharing music privately has never been higher, and Songbox is leading the way in providing a reliable system that the entire music industry can trust. We are thrilled to have Songbox as part of the Primordial General Mayhem and eagerly anticipate their progress in addressing a longstanding issue in the music industry.”

Creators can get started for free with a 14-day free trial. For more information, visit

Primordial General Mayhem 2024

Set to headline the Mascot Records Stage on Saturday 27th April 2024, is the unique and ever-evolving London 2-piece BOB VYLAN with four-piece, loud, unapologetic, rock outfit from Nottingham, AS DECEMBER FALLS confirmed as main support.

Also confirmed is BLACKGOLD, SAINT AGNES, CALVA LOUISE and NORTH ATLAS with the opening slot to be decided by the listeners of Primordial Radio.

Headlining Friday 26th April is the dynamic and hard-hitting five-piece retro-rockers THE TREATMENT.

Fresh from their massively successful tour with Buckcherry, they are set to deliver an electrifying performance with one of their biggest-ever headline shows to date. Joining them are the Brighton-based punk-rock aficionados THE BAR STOOL PREACHERS, making their PGM debut with their uniquely infectious sound.

Adding to the lineup are the energetic South Wales rockers JAMES & THE COLD GUN, who have garnered acclaim for their recent tours with previous PGM headliners Those Damn Crows and Florence Black. Also, not to be missed is the return of the electrifying hard rock sensations FURY, who made a remarkable impression last year by drawing an overwhelming crowd to the festival’s smaller stage.

Primordial General Mayhem 2024 Line-up

Get Tickets

– The Primordial General Mayhem 2024
– Friday 26th and Saturday 27th April
– KK’s Steel Mill: Wolverhampton, UK

Tickets on sale now.

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